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Marketing for Entrepreneurs FREDERICK G. CRANE Northeastern University Los Angeles London New Delhi Singapore Washington DC. Contents Preface . xi 1. Marketing in an Entrepreneurial Context 1 Marketing: Defined 2 The Seven Steps in the Marketing Process 3 Why Marketing in New Ventures Is Different 4 Using Marketing to Discover and Satisfy Customer Needs 5 The 5Ps of Product-Based
Marketing for Entrepreneurs: Concepts and Applications for New Ventures – Kindle edition by Frederick G. Crane. Download it once and read it on your Kindle Download it once and read it on your Kindle Skip to navigation
Frederick G. Crane is an Executive Professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and a Research Fellow at the Institute for Enterprise Growth.
Book Summary: The title of this book is Marketing for Entrepreneurs and it was written by Frederick G. Crane. This particular edition is in a Paperback format. This books publish date is Sep 12, 2012 and it has a suggested retail price of .00. It was published by SAGE Publications, Inc and has a total of 264 pages in the book. The 10 digit ISBN is 1452230048 and the 13 digit ISBN is
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Frederick G. Crane is an Executive Professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and a Research Fellow at the Institute for Enterprise Growth.
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Crane, F. G. (2010). Marketing in an entrepreneurial context. In Marketing for entrepreneurs: Concepts and applications for new ventures (pp. 2-18).
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Marketing for Entrepreneurs, Second Edition Reviewer(s): Geoffrey P. Lantos (Professor of Business Administration, Marketing Program Director, Stonehill College, North Easton, MA, USA(This book review was edited by Professor Richard Leventhal.))
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Crane, F. G. (2010). Marketing in an entrepreneurial context. In Marketing for entrepreneurs: Concepts and applications for new ventures (pp. 2-18).
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